Ken Deary: Speaking at the Home Care Expo Birmingham

CEO  -  Right at Home UK

Ken Deary

Building a trusted homecare brand

What are the key ingredients of building a trusted brand, operating in a highly regulated sector? In this seminar, CEO Ken Deary talks about his journey building Right at Home UK from scratch into the trusted homecare brand that it is today, the importance of setting realistic goals and timescales which can be measured both locally and nationally, and the challenges he has overcome along the way.


Biography

Ken Deary is the CEO of national homecare franchise Right at Home UK. Ken started his professional career as a Chartered Accountant before 11 highly successful years as a McDonald''s franchisee, during which time he won the prestigious McDonald''s Golden Arches Award and went on to win the ultimate British Franchisee Accolade - The British Franchise Association''s Franchisee of the Year.

In 2006, Ken decided to put his franchising expertise into something more meaningful, where he could really make a difference. This saw him move into the care sector in 2007 and in 2011, he started building a care franchise through Right at Home UK which now has more than 60 offices.

Ken sits on the Board of the UK''s biggest mobility aid company and is also Vice-Chairman of the British Franchise Association.

CEO  -  Right at Home UK

Ken Deary

Building a trusted homecare brand

What are the key ingredients of building a trusted brand, operating in a highly regulated sector? In this seminar, CEO Ken Deary talks about his journey building Right at Home UK from scratch into the trusted homecare brand that it is today, the importance of setting realistic goals and timescales which can be measured both locally and nationally, and the challenges he has overcome along the way.